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Research papers

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Judith Staig, Rose Tomlins
Company: GfK
November 20, 2008
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Citation

Staig and Tomlins (2008a, November 20). Technography/ethnography in the real world. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/technography-ethnography-in-the-real-world